Market Message Workshop participants will learn and implement the three research-based elements of Marketing Physics to create more effective market messages. When mastered, these techniques can be used to communicate what makes your existing product, services or business model worth your customers' attention.
What are the benefits of the Market Message Workshop?
Participants will learn a new skill and be empowered to make current market messages more effective by:
- Focusing on specific target customers or markets and pinpointing their needs;
- Transforming existing feature-laden messages into benefit promises that customers understand
- Developing reasons that make customers believe those promises will be delivered.
What is the format?
The Market Message Workshop consists of one intensive day of cooperative learning with other business leaders and facilitated hands-on practice to instill the key concepts. Following the workshop the CIRAS Growth Coach will schedule on-site coaching to help achieve real results.
Agenda
| 7:30 - 8:00 | Registration |
8:00 - 12:00 | Workshop Instruction |
12:00 - 12:30 | Lunch |
12:30 - 5:00 | Workshop Instruction |
5:00 | Adjourn |
What is the price?
There is no fee charged for the Market Message Workshop.
